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A segment gives you who. The Enrich block adds what you know about them — so the downloaded outcome carries the attributes you need for personalisation or for handing to another system. This example finds customers who either have a particular preferred store or have shopped there in the last 14 days, and enriches the result with gender and date of birth.

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What you’ll build

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Segment criteria

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Steps

1

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Build the customer segment

Combine the preferred-store condition with the recent-purchase condition so a customer qualifies on either route.
2

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Add an Enrich block to the canvas and connect it to the Member Segment block

See Block reference.
3

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Choose the attributes to attach

Gender and date of birth in this example.
4

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Run the campaign

Wait for the execution to finish, then download the outcome — the enriched attributes are columns in the result.
Migration note. Rewritten from Segmentation > User exercises > Enrich the results of segmentation, which listed the attributes only as a hint line (and misspelled Receipt count as “Receopt count”).
Last modified on August 12, 2026