A segment gives you who. The Enrich block adds what you know about them — so the downloaded outcome carries the attributes you need for personalisation or for handing to another system.
This example finds customers who either have a particular preferred store or have shopped there in the last 14 days, and enriches the result with gender and date of birth.
What you’ll build
Segment criteria
Build the customer segment
Combine the preferred-store condition with the recent-purchase condition so a customer qualifies on either route.
Add an Enrich block to the canvas and connect it to the Member Segment block
See Block reference.
Choose the attributes to attach
Gender and date of birth in this example.
Run the campaign
Wait for the execution to finish, then download the outcome — the enriched attributes are columns in the result.
Last modified on September 24, 2026
