Most audiences get used more than once. Rather than rebuilding the same criteria inside every campaign, define the segment once on the Segments tab and select it from the Member Segment block whenever you need it.
What you’ll build
Save the segment.
Open the Segments tab
Add a new segment
Select Add new Segment.
Name it and set the conditions
Give it a name a colleague would recognise, then build the criteria. The condition builder is covered in Audiences & Data.
Save
The segment now appears in the list on the Segments tab.
Use it in a campaign.
Start a new campaign
Open the Campaigns tab and select Add new campaign.
Add a Member Segment block to the canvas
See Block reference.
Open the block
Double-click it.
Select Use predefined segment
Find your segment in the picker and select it.
Select Save segment
The block is now driven by the saved segment.
Last modified on September 24, 2026
