Activity statistics - Lobyco Help center

Offers, games, push messages, emails and feeds each show their own numbers inside a campaign. This page shows where to find them and what each number counts.

At a glance

Activity	Its numbers
Offer	Assigned, Activated, Redeemed, Average basket, Minimum basket, Maximum basket, Total value
Game	games played, games won, games lost, unique players, and a table of every attempt
Push	Sent, Delivered, Opened
Email	Delivered, Not Delivered, Opened, Clicked
Feed	Opened

Banners, prompts, challenges and bonuses don’t show numbers on their rows. To see how bonuses, challenges, games and offers did across your campaigns, use Promotion insights.

Where to find them

Where	What you see
On Campaigns → List, select a campaign to open it, then select its List view	Each activity row shows its first three numbers, each with an icon. Point at a number to see its name and exact value. When an activity has more, select +N more to see them all.
On Campaigns → List, select the arrow at the start of a campaign’s row	The campaign’s activities show under its row. Point at the chart icon on an activity’s row to see its numbers.
Open a game from its campaign, then select Statistics, beside Details	The game’s four totals, then a table of every attempt. A game doesn’t show numbers on its row.
On the Orchestration canvas, switch to History	History lists each run of the campaign. An email block in a finished run shows a chart icon. Point at it to see the email numbers for that run.

Numbers above 999 are shortened, such as 1.2K for 1,200 or 3.4M for 3.4 million. Point at the number in the List view to see the exact value.

Offer statistics

On its row, an offer shows Assigned, Activated and Redeemed. Select +4 more to open the Offer statistics panel with all seven. All the basket numbers and Total value count only the purchases where a customer used the offer.

The Offer statistics panel

Number	What it counts
Assigned	The coupons customers have been given.
Activated	Coupons that customers have activated. Whether customers activate a coupon depends on the offer type.
Redeemed	The times customers used a coupon in a purchase. A coupon with a Redemption limit above 1 counts each time it’s used. A use that your POS cancels afterwards still counts.
Average basket	The average value of the purchases where a customer used the offer.
Minimum basket	The smallest of those purchases.
Maximum basket	The largest of those purchases.
Total value	The discount or bonus customers have received from this offer, added up. It is not the value of their baskets.

The basket numbers and Total value are whole numbers, rounded down. A total of 12.90 shows as 12. Your POS sends the basket total, and the discount or bonus it gave, each time a customer uses a coupon. The basket numbers and Total value come from those. If your POS doesn’t send them, they stay at 0. See Coupon redemption at the POS.

Game statistics

A game’s numbers are on its own Statistics tab, not on its row. To open the tab, open the game from its campaign and select Statistics, beside Details. The tab shows once the game has been saved. Each time a customer plays the game is one attempt. The tab shows four totals at the top, then a table of every attempt. The totals always count the whole game, whatever filters you set on the table.

The Statistics tab of a test game called GameWithNotPreactivatedReward, open beside its Details tab. Four totals run across the top: 21 games played, 19 games won, 0 games lost and 4 unique players. Under them, Export sits on the right and Filters on the left. The attempts table has the columns Membership Id, Started At, Finished At, Win status, Reward, Bonus value and Selected At, newest first. Its seven visible rows are test customers such as 343271 and 453, each attempt Won, with the coupon reward GameRewardNotPreactivatedMMT cut short in the Reward column, Bonus value empty because the reward is a coupon, and Selected At filled in. The paginator at the bottom reads 1 — 10 of 21.

The Statistics tab of a game that customers have played

Number	What it counts
games played	Every attempt customers started, finished or not. So games won and games lost can add up to less. The difference is the attempts that aren’t finished yet.
games won	Attempts customers finished with a win. On a lottery game, every finished attempt counts as a win unless the gameplay decides the customer lost. So this is the number of entries in the draw. See Who can win.
games lost	Attempts customers finished with a loss.
unique players	Customers who started at least one attempt, each counted once. On a lottery game, it’s the number the Lottery tab shows before the draw.

The attempts table

The table has a row for each attempt, newest first.

Column	What it shows
Membership Id	The customer who played.
Started At and Finished At	When the customer started and finished the attempt. Finished At is empty until they finish.
Win status	Won or Lost. Empty until the customer finishes.
Reward	The reward this attempt won. Not selected means the customer won a coupon that Lobyco is still giving out. It changes to the coupon’s name on its own, so you don’t need to do anything.
Bonus value	The amount of bonus the attempt won.
Selected At	When the customer got the reward.

Reward, Bonus value and Selected At only show on a game with rewards. They’re hidden on a lottery game, because its prizes are given out in the draw instead. You find a lottery game’s winners and prizes on its Lottery tab. See Draw lottery winners.

Filter the attempts

Select Filters.
Fill in the ones you need, then select Apply.

Each filter you apply shows above the table. To remove one, select the ✕ beside it. To remove them all, select Clear all.

Filter	What it finds
Membership IDs	The attempts of one customer. Enter their full member ID.
Started at	Attempts started between two dates and times.
Finished at	Attempts finished between two dates and times.
Win status	Attempts that were Won, Lost or Not finished.
Rewards	Attempts that won one reward. Enter the reward’s full title, as the table shows it. Only on a game with rewards.
Selected at	Attempts whose reward the customer got between two dates and times. Only on a game with rewards.

To see every game one customer played, not only this one, open their Games tab. See Find a customer.

Export the attempts

Export downloads every attempt as a CSV file. It always holds every attempt, whatever filters you’ve set. It has the same information as the table, plus the ID of each reward. The button only shows when the table has at least one row. The file can be up to 30 minutes old. To see newer attempts, export again later. After the game’s end date, one final file is made, and every export from then on gets that file. If the file is still being made when you export, the export fails. Wait about 15 minutes and try again.

Push statistics

The Push Statistics popup

Number	What it counts
Sent	The devices the push was sent to. Only devices signed up for push messages count.
Delivered	The pushes that reached a device. A push reaches a device when the app is installed, notifications are allowed and the customer is logged in. A push that arrives while the app is open doesn’t count as Delivered.
Opened	The pushes customers tapped. Pushes they dismiss or ignore don’t count.

Email statistics

The Email Statistics popup

Number	What it counts
Delivered	The emails the customers’ mail servers accepted.
Not Delivered	The emails that didn’t arrive. For example, the address was wrong, the mailbox was full, or the mail server turned the email away.
Opened	The times customers opened the email. Opening it again, or on another device, can count again.
Clicked	The times customers selected a link in the email. Selecting the same link again can count again, but very quick repeat clicks can count once.

Email numbers update once an hour, so they can be up to an hour behind. Opened is a guide rather than an exact count. An open only counts when the email’s images load, and some mail apps and browsers block them. In the List view, the numbers cover every run of the campaign. On the canvas, each run in History has its own numbers, so you can compare runs. When the numbers can’t load, an alert icon shows that the statistics aren’t available right now. Try again later.

Feed statistics

The Feed Statistics popup

Number	What it counts
Opened	The times customers tapped the feed, to follow its link or expand it.

Offers — what an offer, a coupon and a discount are.
Create a game — setting up the rewards that decide which columns the attempts table shows.
Draw lottery winners — the Lottery tab, where a lottery game’s winners and prizes are.
Find a customer — the customer’s Games tab, with every game one customer played.
Promotion insights — investment, sales and engagement across your campaigns, by activity type.
Schedule and run a campaign — how to open History on the canvas and read each run.
Emails — how to set up the emails these numbers come from.

​At a glance

​Where to find them

​Offer statistics

​Game statistics

​The attempts table

​Filter the attempts

​Export the attempts

​Push statistics

​Email statistics

​Feed statistics

​Related