Offer types - Lobyco Help center

The Type field in the Details panel decides where an offer is shown and how a customer comes to have it. Most other settings behave the same across types — the real difference is allocation. You only see the types enabled in your system. Custom types can be added to support scenarios such as showing offers with a different design, so your environment may include types not listed here.

Changing Type on an offer that already has rules resets them. The portal asks first: “Changing offer type will reset rules.”

The three allocation models

Allocation	What it means
Direct – offer	Coupons are allocated when the offer is created. Coupon validity matches the offer dates.
Direct – two steps	Coupons are allocated in a second step, and can be valid for a shorter period than the offer.
Reward	Another product — a game, a challenge, or an orchestration flow — allocates coupons inside this offer. Coupons can be valid for a shorter period than the offer.

Standard types

Offer type	Description	Allocation	Activation
App Coupon	General offer available to all customers.	Direct – offer	Pre-activated flag applies
Challenge	Offer used as a reward for a challenge.	Reward	Pre-activated flag applies
Game	Offer used as a reward for a game.	Reward	Always pre-activated
Member Offer	Offer allocated to a list of customers, with its own design in the app.	Direct – offer	Pre-activated flag applies
Personal Offer	Offer allocated dynamically based on purchase history. The offer is created first, then coupons are allocated in a second step.	Direct – two steps	Needs activation
Segmented App Offer	Offer segmented to a specific list of customers.	Direct – offer	Needs activation

Custom types

Offer type	Description	Allocation	Activation
Base Bonus	A base percentage bonus on top of every purchase. More configurable than the standard base earn bonus — you can include or exclude products and categories and set stacking rules. Should always be pre-activated, and we recommend not showing it in the app as an offer card.	Direct – offer	Pre-activated flag applies
Gift	The default choice for orchestration. Allocated through business logic on the orchestration canvas.	Reward	Pre-activated flag applies
Liquor	Shown like an App Coupon, with additional legal notice.	Direct – offer	Pre-activated flag applies
Preferred Store	Available to customers based on their preferred store selection. Specific to the store and its audience.	Direct – offer	Pre-activated flag applies
Stickers Offer	Reward for a sticker campaign — customers collect stickers to exchange for rewards.	Reward	Always pre-activated
Fuel - Standard	A fuel discount, available to all customers and ready to use.	Direct – offer	Pre-activated flag applies
Fuel - Triggered	A triggered fuel discount, used as a game or challenge reward or in a custom orchestration flow.	Reward	Pre-activated flag applies

Deprecated types

Offer type	Use instead
Stamp Card	Challenge
Voucher - Standard	Another offer type with a Bonus benefit
Voucher - Triggered	Another offer type with a Bonus benefit

Types not yet described

The portal defines these types, but this page has no description for them yet. They need a product owner’s wording before they are documented — the entries below are placeholders, not guidance.

Offer type	Status
Relevant Offer	Undocumented. Needs a description, allocation model and activation behaviour.
Super Coupon	Undocumented. Needs a description, allocation model and activation behaviour.
Mix&Match	Undocumented as an offer type. Not to be confused with the Mix & Match discount type, which is covered in Discount types.

Two separate entries in the portal both display as Personal Offer. Only one is described above; which is which needs confirming before this page can be relied on.

Screenshot needed — offers-05: The Type dropdown, open

Where: Campaigns → a campaign → Orchestration → an Offer block → Details → TypeMust show: The full list of types available in the environment. Worth capturing where as many types as possible are enabled.Why this shot: Lets a reader match what they see against this page — and would settle which types actually exist.Placeholder — replace with the image once captured. 1440px, light theme, test data only.

​The three allocation models

​Standard types

​Custom types

​Deprecated types

​Types not yet described

Screenshot needed — offers-05: The Type dropdown, open

The three allocation models

Standard types

Custom types

Deprecated types

Types not yet described