Offer types - Lobyco Help center

The Type field in the Details panel decides where an offer is shown and how a customer comes to have it. Most other settings behave the same across types — the real difference is allocation. You only see the types enabled in your system. Custom types can be added to support scenarios such as showing offers with a different design, so your environment may include types not listed here — and the field warns you that “Some offer types may be disabled if they are managed externally.” Every type in the dropdown carries its own one-line description, under its name. That description comes from your environment rather than from this page, so for a type this page does not cover, it is the thing to read. Two names are worth keeping apart: Mix&Match is an offer type, while Mix & Match is a discount type and does a different job — see Discount types.

Changing Type on an offer that already has rules resets them. The portal asks first: “Changing offer type will reset rules.”

The three allocation models

Allocation	What it means
Direct – offer	Coupons are allocated when the offer is created. Coupon validity matches the offer dates.
Direct – two steps	Coupons are allocated in a second step, and can be valid for a shorter period than the offer.
Reward	Another product — a game, a challenge, or an orchestration flow — allocates coupons inside this offer. Coupons can be valid for a shorter period than the offer.

Standard types

Offer type	Description	Allocation	Activation
App Coupon	General offer available to all customers.	Direct – offer	Pre-activated flag applies
Challenge	Offer used as a reward for a challenge.	Reward	Pre-activated flag applies
Game	Offer used as a reward for a game.	Reward	Always pre-activated
Member Offer	Offer allocated to a list of customers, with its own design in the app.	Direct – offer	Pre-activated flag applies
Personal Offer	Offer allocated dynamically based on purchase history. The offer is created first, then coupons are allocated in a second step.	Direct – two steps	Needs activation
Segmented App Offer	Offer segmented to a specific list of customers.	Direct – offer	Needs activation

Your environment may show two entries both named Personal Offer. They are separate types that happen to share a label. The row above describes the behaviour they have in common — allocation in two steps, and activation by the customer. Where the two differ, the description under each entry in the dropdown is what tells them apart.

Custom types

Offer type	Description	Allocation	Activation
Base Bonus	A base percentage bonus on top of every purchase. More configurable than the standard base earn bonus — you can include or exclude products and categories and set stacking rules. Should always be pre-activated, and we recommend not showing it in the app as an offer card.	Direct – offer	Pre-activated flag applies
Gift	The default choice for orchestration. Allocated through business logic on the orchestration canvas.	Reward	Pre-activated flag applies
Liquor	Shown like an App Coupon, with additional legal notice.	Direct – offer	Pre-activated flag applies
Preferred Store	Available to customers based on their preferred store selection. Specific to the store and its audience.	Direct – offer	Pre-activated flag applies
Stickers Offer	Reward for a sticker campaign — customers collect stickers to exchange for rewards.	Reward	Always pre-activated
Fuel - Standard	A fuel discount, available to all customers and ready to use.	Direct – offer	Pre-activated flag applies
Fuel - Triggered	A triggered fuel discount, used as a game or challenge reward or in a custom orchestration flow.	Reward	Pre-activated flag applies

Deprecated types

Offer type	Use instead
Stamp Card	Challenge
Voucher - Standard	Another offer type with a Bonus benefit
Voucher - Triggered	Another offer type with a Bonus benefit

Screenshot needed — offers-05: The Type dropdown, open

Where: Campaigns → a campaign → Orchestration → an Offer block → Details → TypeMust show: The open dropdown, with the one-line description under each type name and the hint under the field. It does not need to show every type — opened here the list is already filtered, and Challenge and Game never appear.Why this shot: Shows the reader that the dropdown describes each type itself, which is what they need for any type this page does not list.Placeholder — replace with the image once captured. 1440px, light theme, test data only.

Create an offer — where Type sits, and what it changes on the rest of the form.
Discount types — the separate discount field, including Mix & Match.
Stacking and limits — the settings that behave the same whichever type you pick.
Overview — how an offer, a coupon and a discount relate.

​The three allocation models

​Standard types

​Custom types

​Deprecated types

Screenshot needed — offers-05: The Type dropdown, open

​Related

The three allocation models

Standard types

Custom types

Deprecated types

Related