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An offer defines a benefit and the conditions for getting it. Coupons are the customer-level instances of an offer, and they are what gets redeemed at checkout.

Overview

Offers, coupons and discounts — what each one is and how they relate.

Create an offer

Every section of the offer form, in the order you meet it.

Discount types reference

The seven discount models, what each supports, and worked examples.

Why isn't a customer's coupon working?

Check one customer’s coupons and work out why a discount wasn’t applied.

Looking for examples?

For offers built end to end — what to configure and why — see Offer examples: what you can build in Use Cases.
Last modified on August 12, 2026