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An offer defines a benefit and the conditions for getting it. Coupons are the customer-level instances of an offer, and they are what gets redeemed at checkout.

Overview

Offers, coupons and discounts — what each one is and how they relate.

Create an offer

The Details, Location and Content panels, in the order the form presents them.

Offer types

Every offer type, how its coupons are allocated, and whether the customer has to activate.

Discount types

The seven discount models, what each supports, and worked examples.

Stacking and limits

How an offer behaves alongside others, and the caps on what it gives away.

Edit or reuse an offer

What can still be changed once an offer is live, and saving one as a template.

Why isn't a customer's coupon working?

Check one customer’s coupons and work out why a discount wasn’t applied.

Looking for examples?

For offers built end to end — what to configure and why — see Offer examples: what you can build in Use Cases.
Last modified on September 17, 2026