Overview - Lobyco Help center

One offer produces many coupons — one per customer — and each coupon produces a discount when it is redeemed. That fan-out is why a coupon can stop working while the offer is still running: each coupon carries its own validity period and redemption limits.

Term	What it is
Offer	The configured promotion: the benefit, the conditions, the validity period, who can get it.
Coupon	An instance of an offer belonging to one customer. Redeemed at checkout.
Discount	The monetary reduction or bonus value applied to a basket or item, calculated by the Lobyco Discount Service from the offer and coupon rules.

Where offers are managed

Offers are managed in the Promotions Portal. They can be used as regular loyalty offers, or as rewards inside engagement products such as Games, Challenges and Sticker Campaigns. Lobyco can run the whole flow — creating the offer, allocating coupons to customers, redeeming them at checkout, and calculating the discount once integrated with your POS or e-commerce checkout. If your own promotions system already owns the offer logic, the Promotions Portal can be used more narrowly: import offers from that system, then enrich them with customer-facing content such as images and terms and conditions.

Next steps

Create an offer — the Details, Location and Content panels, in form order.
Offer types — every type, its allocation model and activation behaviour.
Stacking and limits — how this offer behaves alongside others.
Discount types — the seven discount models, what each supports, and worked examples.
Why isn’t a customer’s coupon working? — checking the state of one customer’s coupons.

​Where offers are managed

​Next steps

Where offers are managed

Next steps