Promotion insights - Lobyco Help center

Insights → Promotion is a dashboard of how your campaigns performed. It shows what you gave loyalty customers in bonus and discounts, the sales that came with it, and how customers engaged with your games, bonuses, challenges and offers. The date the figures were last updated shows in the top right corner, as Latest refresh date.

At a glance

The dashboard has a row of filters and four sections, from top to bottom.

Part	What it answers
Filters	Which dates and campaigns the dashboard covers.
Key figures	What you invested in loyalty customers, and what they spent.
Investment by campaign	How are my loyalty investments performing across campaigns?
Engagement with activities	How are customers engaging with activities?
Trends over time	How are campaigns trending over time?

The top of the Promotion dashboard

Filters

The filters at the top apply to the whole dashboard.

Filter	What it does
Analysis period	Sets the dates the dashboard covers. It starts on Last 12 months. The exact dates show under it, as Analysis period: from – to.
Campaign(s)	Narrows the dashboard to the campaigns you pick. Leave it empty to see all your campaigns.

Key figures

Each figure shows its change since the same period last year, marked vs YoY.

Figure	What it shows
Loyalty Investment	The value of the bonus and discounts loyalty customers got from your campaigns.
Loyalty Sales	What loyalty customers spent.
Loyalty Sales to Investment Ratio	Loyalty Sales divided by Loyalty Investment. A ratio of 1.1 means 1.1 in sales for every 1 you gave back.
Avg Basket Value	The average value of a loyalty customer’s purchase.

Beside them, Split of Reward between Bonus and Discount shows how much of the reward was bonus and how much was discount.

Investment by campaign

The section titled How are my loyalty investments performing across campaigns? has one row per campaign. Select + beside a campaign to see its activity types. Select + beside a type to see each activity by name.

Column	What it shows
Days Live	How many days the campaign or activity was live in the period.
Loyalty Investment	The value of the bonus and discounts it gave loyalty customers.
Loyalty Sales	What loyalty customers spent with it.
Loyalty Sales To Investment Ratio	Its Loyalty Sales divided by its Loyalty Investment.
Avg Basket	The average value of a loyalty customer’s purchase with it.

The first row, Custom grand total, adds up all the campaigns in the table.

Engagement with activities

The section titled How are customers engaging with activities? follows customers from getting an activity to using it. Pick the kind of activity in the top right corner: Game, Bonus, Challenge or Offer. Everything in the section changes to match.

Part	What it shows
Table	Each campaign and its activities of that kind, with the columns Allocated and Redeemed %. Allocated means the customer was given the activity. Redeemed % is the share of Allocated that was redeemed, shown as a fraction, so 0.5 means half. Use Select activities to narrow the table to some activities.
Unique or Total	Switches the counts between the number of different customers and the total number of times.
Engagement funnel	Titled Engagement funnel for Game, or the kind you picked. A bar for each step, so you can see where customers drop off. The steps depend on the kind, as the tabs below explain.
Customer segments	Titled Customer segments for Game, or the kind you picked. The same customers split into groups. The left dropdown picks the grouping, such as RFM, which groups customers by how recently, how often and how much they buy. The right dropdown picks the step, such as Allocated.

Each kind of activity has its own funnel steps. Pick a kind to see what each step counts.

Game
Bonus
Challenge
Offer

Step	What it counts
Allocated	The customers the game is for, set on its Segmentation tab. With All members, that’s every customer.
Started	The customers who won at least once. Plays they lost don’t count. With Total, every win counts.
Activated	The same customers as Started.
Redeemed	The customers who got their prize. A coupon counts once they use it in a purchase. A bonus or custom reward counts as soon as they win it.

For a game, Started and Activated count the same thing, so their bars are always the same.

Step	What it counts
Allocated	The customers the bonus is for, set on its Segmentation tab. With All members, that’s every customer.
Activated	The customers who earned the bonus in a purchase. With Total, every time they earned it counts.
Redeemed	The same customers as Activated.

For a bonus, Activated and Redeemed count the same thing, so their bars are always the same.

Step	What it counts
Allocated	The customers the challenge is for, set on its Segmentation tab. With All members, that’s every customer.
Started	The customers who made progress on their card at least once. With Total, every time progress was added counts.
Activated	The customers who completed a card. With Total, every completed card counts. It doesn’t mean they activated the challenge in the app.
Redeemed	The customers who completed a card. When they count depends on the reward. A coupon counts once they use it in a purchase. A bonus or custom reward counts as soon as the card is complete. On a lottery challenge, that’s before the draw, so customers who don’t win count too.

Step	What it counts
Allocated	The customers who were given the offer’s coupon.
Activated	The customers who activated the coupon. With Total, every activated coupon counts. Whether customers activate a coupon depends on the offer type.
Redeemed	The customers who used the coupon in a purchase. With Total, every use counts.

The section How are customers engaging with activities? on the Promotion dashboard, with Game picked in the Game, Bonus, Challenge and Offer switch in the top right. On the left are Select activities, the Unique and Total switch set to Unique, and a table of campaigns and their activities with the columns Allocated and Redeemed %. In the middle, Engagement funnel for Game has bars for Allocated, Started, Activated and Redeemed. On the right, Customer segments for Game is grouped by RFM and set to Allocated, with bars for Churned, Loyals, One-off Visitors, Potentials, Small Baskets and Unknown, with the Unknown bar at 97%. The Redeemed % column is cut off on the right of the table, so its values don't show. Three campaign names in the table are blurred.

Engagement with activities, for games

Trends over time

The section titled How are campaigns trending over time? plots a figure week by week. Pick the figure in the dropdown on the right, such as Redeemed (count).

Tab	What it shows
Separate campaigns	One line for each of your top 7 campaigns.
Total view	The same 7 campaigns stacked in one chart, each in its own colour, so the top edge shows their total.

The section How are campaigns trending over time? on the Promotion dashboard. The dropdown on the right is set to Redeemed (count), and the Total view tab is picked beside Separate campaigns. The stacked area chart Total redeemed (count) by week for top 7 campaigns runs from week 2025-44 to week 2026-32, with each of the 7 campaigns in its own colour and a key on the right. Two campaign names in the key are blurred.

Trends over time, in Total view

Business Health overview — the six key numbers for your whole loyalty programme, updated daily.
Activity statistics — the numbers on each offer and message inside a campaign.
Ask AI Genie — ask a question the dashboard doesn’t answer, in plain language.

​At a glance

​Filters

​Key figures

​Investment by campaign

​Engagement with activities

​Trends over time

​Related