Create, personalise and orchestrate emails directly within campaigns.
12 March 2026 · CommunicationsEmail is now a native communication activity. You can create, personalise and orchestrate emails directly within campaigns.
What’s new
Create emails using a drag-and-drop email editor
Personalise content with customer data via segmentation and orchestration
Reuse content with email templates and saved rows
Orchestrate emails alongside offers, games, challenges, bonuses and other activities
Consent-aware targeting to ensure emails are sent only to customers who have opted in
Email activities can be created from scratch or from templates. They can be used both in campaigns and in orchestration flows, so teams manage cross-channel communication from a single place.Read the Email activity and Email editor documentation
Last modified on November 13, 2026
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no-repeat}.lh-suggestions{margin:14px 0 0;display:flex;flex-wrap:nowrap;justify-content:center;gap:10px;font-size:12px}.lh-suggestions a{display:inline-flex;align-items:center;white-space:nowrap;background:var(--twilight-5);border:1px solid var(--twilight-5);border-radius:var(--radius-pill);min-height:32px;padding:0 12px;color:var(--lilac-1)!important;font-weight:500!important;text-decoration:none;transition:background 0.15s, border-color 0.15s, transform 0.15s}.lh-suggestions a:hover{background:var(--twilight-6);border-color:var(--twilight-6);transform:translateY(-1px)}.dark .lh-suggestions a{background:var(--dark-subtle);border-color:var(--dark-border);color:var(--pure-white)!important}.lh-page{max-width:1100px;margin:0 auto;padding:32px;display:flex;flex-direction:column;gap:56px}.lh-section-label{margin-bottom:14px}.lh-section-label h2{font-family:\"aglet-sans\", \"Poppins\", sans-serif;font-size:28px;font-weight:700;line-height:1.2;margin:0;color:var(--lobyco-ink)}.lh-rows{display:grid;grid-template-columns:repeat(2, minmax(0, 1fr));grid-template-rows:repeat(3, auto);grid-auto-flow:column;column-gap:48px}.lh-row{position:relative;display:grid;grid-template-columns:minmax(0, 1fr) auto 14px;grid-template-areas:\"title meta arrow\";align-items:center;column-gap:16px;padding:12px;margin:0 -12px;border-radius:var(--radius-sm);text-decoration:none;transition:background 0.15s}.lh-row::after{content:\"\";position:absolute;left:12px;right:12px;bottom:0;height:1px;background:var(--grey-2)}.lh-row:nth-child(3n)::after{display:none}.lh-row:hover{background:var(--twilight-light-3)}.lh-row:hover::after,.lh-row:has(+.lh-row:hover)::after{opacity:0}.lh-row-title{grid-area:title;font-size:16px;font-weight:400;color:var(--grey-8);transition:color 0.15s}.lh-row-meta{grid-area:meta;justify-self:end;text-align:right;font-size:14px;font-weight:500;color:var(--twilight-5);white-space:nowrap}.lh-row-arrow{grid-area:arrow;display:inline-flex;justify-content:flex-end}.lh-row:hover .lh-row-title{color:var(--twilight-5)}.lh-collections{display:grid;grid-template-columns:repeat(3, minmax(0, 1fr));gap:12px}.lh-collections:not(.lh-collections-article){grid-auto-rows:1fr}.lh-collection{display:flex;align-items:stretch;gap:14px;padding:16px 18px;background:var(--pure-white);border:1px solid var(--twilight-1);border-radius:var(--radius-lg);overflow:hidden;text-decoration:none;transition:background 0.15s, transform 0.15s, border-color 0.15s}.lh-collection:hover{background:var(--twilight-light-3);border-color:var(--twilight-5);transform:translateY(-2px)}.lh-collection-icon{display:flex;align-self:flex-start;flex-shrink:0}.lh-collection-tile{display:flex;align-items:center;justify-content:center;width:38px;height:38px;border-radius:50%;background:var(--lobyco-ink)}.lh-collection-tile svg{background-color:var(--lilac-1)}.lh-collection-body{flex:1 1 auto;min-width:0;display:flex;flex-direction:column}.lh-collection h3,.lh-collection-title{display:block;font-family:\"aglet-sans\", \"Poppins\", sans-serif;font-size:18px;font-weight:400;margin:0 0 4px;color:var(--lobyco-ink)}.lh-collection p{font-size:14px;line-height:1.55;color:var(--grey-8);margin:0 0 12px}.lh-collection-count{margin-top:auto;align-self:flex-start;display:inline-flex;align-items:center;background:var(--lilac-1);border-radius:var(--radius-pill);padding:4px 12px;font-size:12px;font-weight:600;color:var(--twilight-5);white-space:nowrap}.lh-collections-article{grid-template-columns:repeat(2, minmax(0, 1fr))}.lh-collection-body>p:last-child{margin-bottom:0}.card[role=\"link\"]{background:var(--pure-white);border:1px solid var(--twilight-1)!important;border-radius:var(--radius-lg);transition:background 0.15s, transform 0.15s, border-color 0.15s}.columns:has(>.card[role=\"link\"]){gap:12px}.columns>.card[role=\"link\"]{margin:0}.card[role=\"link\"]:hover{background:var(--twilight-light-3);border-color:var(--twilight-5)!important;transform:translateY(-2px)}.card[role=\"link\"] [data-component-part=\"card-content-container\"]{padding:16px 18px}.card[role=\"link\"] [data-component-part=\"card-icon\"]{display:none}.card[role=\"link\"] [data-component-part=\"card-title\"]{font-family:\"aglet-sans\", \"Poppins\", sans-serif;font-size:18px;font-weight:400;margin:0 0 4px;color:var(--lobyco-ink)}#content-area .card[role=\"link\"] [data-component-part=\"card-content\"],#content-area .card[role=\"link\"] [data-component-part=\"card-content\"] *{font-size:14px;line-height:1.55;color:var(--grey-8)}.card[role=\"link\"] [data-component-part=\"card-content\"]{margin-top:0}@media (max-width: 980px){.lh-rows{grid-template-columns:minmax(0, 1fr);grid-template-rows:none;grid-auto-flow:row}.lh-row:nth-child(3n)::after{display:block}.lh-row:last-child::after{display:none}.lh-collections{grid-template-columns:repeat(2, minmax(0, 1fr))}.lh-suggestions{flex-wrap:wrap}}@media (max-width: 640px){.lh-hero h1{font-size:32px;line-height:1.2}.lh-page{padding:32px 16px}.lh-row{grid-template-columns:minmax(0, 1fr) 14px;grid-template-areas:\"title arrow\" \"meta arrow\";row-gap:2px}.lh-row-meta{justify-self:start;text-align:left}.lh-collections{grid-template-columns:minmax(0, 1fr)}}.dark #pagination a,.dark #pagination a *{color:var(--dark-brand)!important}.dark .breadcrumb-item,.dark .breadcrumb-item a{color:var(--dark-text-muted)!important}.dark .breadcrumb-item a:hover{color:var(--dark-text)!important}.dark #content-area a.link:not([class*=\"lh-\"]),.dark #content-area :is(h1,h2,h3,h4,h5,h6) a{color:var(--twilight-3)!important}.dark #content-area a.link:not([class*=\"lh-\"]):hover{color:var(--twilight-2)!important}.dark .lh-hero{background:var(--dark-hero)}.dark .lh-section-label h2{color:var(--dark-brand)}.dark .lh-row::after{background:var(--dark-subtle)}.dark .lh-row:hover{background:var(--dark-hover)}.dark .lh-row-title{color:var(--dark-text)}.dark .lh-row-meta{color:var(--dark-text-muted)}.dark .lh-row:hover .lh-row-title{color:var(--dark-brand)}.dark .lh-collection{background:linear-gradient(135deg, var(--dark-tint), var(--dark-ground));border-color:var(--dark-entry-border)}.dark .lh-collection:hover{border-color:var(--dark-brand)}.dark .lh-collection-count{background:var(--dark-subtle)}.dark .lh-collection h3,.dark .lh-collection-title{color:var(--dark-text)}.dark .lh-collection p,.dark .lh-collection-count{color:var(--dark-text-muted)}.dark .card[role=\"link\"]{background:linear-gradient(135deg, var(--dark-tint), var(--dark-ground));border-color:var(--dark-entry-border)!important}.dark .card[role=\"link\"]:hover{border-color:var(--dark-brand)!important}.dark .card[role=\"link\"] [data-component-part=\"card-title\"]{color:var(--dark-text)}.dark #content-area .card[role=\"link\"] [data-component-part=\"card-content\"],.dark #content-area .card[role=\"link\"] [data-component-part=\"card-content\"] *{color:var(--dark-text-muted)}#content-area .mdx-content ol{list-style:none;padding-left:0;counter-reset:lh-step;--step-line: 1.75rem;--step-disc-size: 1.625rem}#content-area .mdx-content ol>li{counter-increment:lh-step;position:relative;padding-left:2.5rem}#content-area .mdx-content ol>li::before{content:counter(lh-step);position:absolute;left:0;top:calc((var(--step-line) - var(--step-disc-size)) / 2);width:var(--step-disc-size);height:var(--step-disc-size);border-radius:var(--radius-pill);display:flex;align-items:center;justify-content:center;font-size:0.875rem;font-weight:600;line-height:1;background:var(--step-disc-bg);color:var(--step-disc-ink)}#content-area .steps .step [class*=\"step-indicator\"]{background:var(--step-disc-bg);color:var(--step-disc-ink);font-size:0.875rem;font-weight:600}#content-area .mdx-content>h2{font-weight:400;font-size:26px}#page-title,#content-area .mdx-content>h2,#content-area .mdx-content h3{font-family:\"aglet-sans\", \"Poppins\", sans-serif}#content-area .mermaid .node rect{rx:var(--radius-diagram);ry:var(--radius-diagram)}html:not(.dark) #content-area .mermaid .node :is(rect.label-container,polygon){fill:var(--lilac-light-1);stroke:var(--twilight-1);vector-effect:non-scaling-stroke}html:not(.dark) #content-area .mermaid .node .nodeLabel,html:not(.dark) #content-area .mermaid .node .nodeLabel p{color:var(--twilight-6)}html:not(.dark) #content-area .mermaid g.edgeLabel foreignObject{overflow:visible}html:not(.dark) #content-area .mermaid g.edgeLabel :is(.labelBkg,span.edgeLabel){background-color:transparent}html:not(.dark) #content-area .mermaid g.edgeLabel p:not(:empty){display:inline-block;padding:0 8px;margin:0 -8px;border-radius:var(--radius-pill);background-color:var(--twilight-5);color:var(--lilac-1)}#content-area .mermaid path.flowchart-link{stroke-width:1.5px}#content-area .mermaid marker[id$=\"-pointEnd\"]{overflow:visible}#content-area .mermaid marker[id$=\"-pointEnd\"] path{d:path(\"M 0 0 L 5 5 L 0 10\");fill:none!important;stroke-width:1.875!important;stroke-dasharray:22.36 10!important;stroke-linecap:round;stroke-linejoin:round}html:not(.dark) #content-area .mermaid path.flowchart-link,html:not(.dark) #content-area .mermaid marker[id$=\"-pointEnd\"] path{stroke:var(--grey-4)}html:not(.dark) #content-area .callout:is([data-callout-type=\"info\"],[data-callout-type=\"note\"]){background-color:var(--lilac-light-1);border-color:var(--twilight-1)}html:not(.dark) #content-area .callout:is([data-callout-type=\"info\"],[data-callout-type=\"note\"]) [data-component-part=\"callout-icon\"] svg{color:var(--twilight-5)}html:not(.dark) #content-area .callout[data-callout-type=\"tip\"]{background-color:var(--flamingo-light-1);border-color:var(--flamingo-2)}html:not(.dark) #content-area .callout[data-callout-type=\"tip\"] [data-component-part=\"callout-icon\"] svg{color:var(--flamingo-7)}html:not(.dark) #content-area .callout:is([data-callout-type=\"info\"],[data-callout-type=\"note\"]) [data-component-part=\"callout-content\"]{color:var(--twilight-6)}html:not(.dark) #content-area .callout[data-callout-type=\"tip\"] [data-component-part=\"callout-content\"]{color:var(--flamingo-8)}#content-area div.mdx-content :is(span[data-rmiz],span[data-ramka-trigger]):has(+span[data-as=\"p\"]>em:only-child,+button[data-ramka-trigger]+span[data-as=\"p\"]>em:only-child) img{margin-bottom:4px}#content-area div.mdx-content :is(span[data-rmiz],[data-ramka-trigger])+span[data-as=\"p\"]:has(>em:only-child){margin-top:0;margin-bottom:32px;font-size:14px;line-height:1.5}[role=\"menuitem\"][data-lh-repeat]{display:none!important}[id=\"page-context-menu-button\"]{height:28px;padding-top:0;padding-bottom:0}[id=\"page-context-menu-button\"]>div{font-size:12px;line-height:16px}[id=\"page-context-menu-button\"]~button[aria-haspopup=\"menu\"]{height:28px}#header:has(.breadcrumb-list) div:has(>#page-title){position:static}#header:has(.breadcrumb-list) #page-title~[id=\"page-context-menu\"]{position:absolute;top:-2px;right:0}@container page-header (min-width: 520px){#header:has(#page-title~[id=\"page-context-menu\"]) .breadcrumb-list{padding-right:172px}}[role=\"menu\"]:has([data-lh-repeat]) [role=\"menuitem\"]>div:first-child{padding:7px}[role=\"menu\"]:has([data-lh-repeat]) [role=\"menuitem\"] .font-medium{font-size:12px;line-height:16px}#content-area .mdx-content a.link{color:var(--twilight-5);font-weight:400}html:not(.dark){--gray-950: var(--grey-8-channels);--gray-900: var(--grey-8-channels);--gray-800: var(--grey-8-channels)}html:not(.dark) .prose{--tw-prose-headings: var(--grey-8);--tw-prose-code: var(--grey-9)}html:not(.dark) .prose:not(.callout *){color:var(--grey-9)}html:not(.dark) .prose strong:not(.callout *){color:var(--grey-9)}"},{"filePath":"fonts.css","content":"@import url('https://use.typekit.net/icf0zik.css');/* devanagari */\n@font-face {\n font-family: 'Poppins';\n font-style: italic;\n font-weight: 400;\n font-display: swap;\n src: url(/_mintlify/assets/fonts/google/s/poppins/v24/pxiGyp8kv8JHgFVrJJLucXtAKPY.woff2) format('woff2');\n unicode-range: U+0900-097F, U+1CD0-1CF4, U+1CF7-1CF9, U+200C-200D, U+20A8, U+20B9, U+20F0, U+25CC, U+A830-A839, U+A8E0-A8FF, U+11B00-11B0A;\n}\n/* latin-ext */\n@font-face {\n font-family: 'Poppins';\n font-style: italic;\n font-weight: 400;\n font-display: swap;\n src: url(/_mintlify/assets/fonts/google/s/poppins/v24/pxiGyp8kv8JHgFVrJJLufntAKPY.woff2) format('woff2');\n unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;\n}\n/* latin */\n@font-face {\n font-family: 'Poppins';\n font-style: italic;\n font-weight: 400;\n font-display: swap;\n src: url(/_mintlify/assets/fonts/google/s/poppins/v24/pxiGyp8kv8JHgFVrJJLucHtA.woff2) format('woff2');\n unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;\n}\n/* devanagari */\n@font-face {\n font-family: 'Poppins';\n font-style: normal;\n font-weight: 400;\n font-display: swap;\n src: url(/_mintlify/assets/fonts/google/s/poppins/v24/pxiEyp8kv8JHgFVrJJbecmNE.woff2) format('woff2');\n unicode-range: U+0900-097F, U+1CD0-1CF4, U+1CF7-1CF9, U+200C-200D, U+20A8, U+20B9, U+20F0, U+25CC, U+A830-A839, U+A8E0-A8FF, U+11B00-11B0A;\n}\n/* latin-ext */\n@font-face {\n font-family: 'Poppins';\n font-style: normal;\n font-weight: 400;\n font-display: swap;\n src: url(/_mintlify/assets/fonts/google/s/poppins/v24/pxiEyp8kv8JHgFVrJJnecmNE.woff2) format('woff2');\n unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;\n}\n/* latin */\n@font-face {\n font-family: 'Poppins';\n font-style: normal;\n font-weight: 400;\n font-display: swap;\n src: url(/_mintlify/assets/fonts/google/s/poppins/v24/pxiEyp8kv8JHgFVrJJfecg.woff2) format('woff2');\n unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;\n}\n/* devanagari */\n@font-face {\n font-family: 'Poppins';\n font-style: normal;\n font-weight: 500;\n font-display: swap;\n src: url(/_mintlify/assets/fonts/google/s/poppins/v24/pxiByp8kv8JHgFVrLGT9Z11lFc-K.woff2) format('woff2');\n unicode-range: U+0900-097F, U+1CD0-1CF4, U+1CF7-1CF9, U+200C-200D, U+20A8, U+20B9, U+20F0, U+25CC, U+A830-A839, U+A8E0-A8FF, U+11B00-11B0A;\n}\n/* latin-ext */\n@font-face {\n font-family: 'Poppins';\n font-style: normal;\n font-weight: 500;\n font-display: swap;\n src: url(/_mintlify/assets/fonts/google/s/poppins/v24/pxiByp8kv8JHgFVrLGT9Z1JlFc-K.woff2) format('woff2');\n unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;\n}\n/* latin */\n@font-face {\n font-family: 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