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16 July 2026 · Membership You can now bring your own customer metadata into Lobyco and use it directly in the Segment Builder, without any Lobyco engineering involvement. Retailers already collect data that is specific to their business: loyalty tiers, store preferences, employee types, join dates and more. Custom segmentation attributes give you a generic, scalable way to import that data, so marketers can act on it straight away.

What’s new

  • Custom property definitions — define the structure of your custom attributes (String, Number, Date or Boolean) before importing any data. Up to 30 custom attributes are supported per retailer.
  • Flexible import options — populate custom properties in bulk, update them for a specific customer, or include them when creating a new customer.
  • Visible on the customer profile — once imported, custom properties appear in the Overview tab of a customer’s profile.
  • Available in Segment Builder — custom attributes show up under a new Membership – Custom category, with operators tailored to their data type. For example, Contains and In for strings, Between for numbers and dates, and Yes/No for booleans.
  • Usable in orchestration journeys — add custom attributes to an Enrich block to pass values downstream to a Feed, Email or other journey step. A customer’s nickname or loyalty tier, for example.
A customer's Overview tab with a Custom Properties section: Date Registered, Is Verified, Loyalty Points, Nickname, Loyalty Tier and Taste Card Id The Segment builder with the Membership - Custom attributes listed, and rules on Is Verified and Loyalty Tier A flow with a Member segment filtered on Is Verified and Loyalty Tier, an Enrich block adding Membership - Custom - Nickname, and an Email block The documentation on managing customers is in the Help Center, under Self service.
Last modified on November 13, 2026