Find customers who bought a specific product

Product-level targeting is the most common starting point for a promotion: find everyone who bought chocolate in the last 90 days, then send them something.

What you’ll build

Segment criteria

Attribute	What it does here
Product	Restricts the segment to customers who bought the product you pick
Purchase date	Sets the look-back window, for example the last 90 days
Amount spent	Optional — adds a spend floor on top of the product condition

Start a new campaign

Open the Campaigns tab and select Add new campaign.

Add a Member Segment block and configure the Product attribute

Pick the product that qualifies. See Audiences & Data for the segment builder.

Add the Purchase date window

Set the look-back period — 90 days in this example.

Add a Channel block and connect it to the Member Segment block

See Channels for what each channel does.

Run the campaign

Wait for the execution to finish, then download the outcome and check the results.

Variations

Instead of	Change
One product	Widen the Product condition to a category or a list
90 days	Any Purchase date window that matches the promotion cycle
Everyone who bought	Add Amount spent to reach only higher-value buyers

Last modified on September 24, 2026

​What you’ll build

​Segment criteria

​Start a new campaign

​Add a Member Segment block and configure the Product attribute

​Add the Purchase date window

​Add a Channel block and connect it to the Member Segment block

​Run the campaign

​Variations

​Related