Find customers who bought a specific product

Attribute	What it does here
Product	Restricts the segment to customers who bought the product you pick
Purchase date	Sets the look-back window, for example the last 90 days
Amount spent	Optional — adds a spend floor on top of the product condition

Attribute

What it does here

Product

Restricts the segment to customers who bought the product you pick

Purchase date

Sets the look-back window, for example the last 90 days

Amount spent

Optional — adds a spend floor on top of the product condition

Steps

Start a new campaign

Open the Campaigns tab and select Add new campaign.

Add a Member Segment block and configure the Product attribute

Pick the product that qualifies. See Audiences & Data for the segment builder.

Add the Purchase date window

Set the look-back period — 90 days in this example.

Add a Channel block and connect it to the Member Segment block

See Channels for what each channel does.

Run the campaign

Wait for the execution to finish, then download the outcome and check the results.

Instead of	Change
One product	Widen the Product condition to a category or a list
90 days	Any Purchase date window that matches the promotion cycle
Everyone who bought	Add Amount spent to reach only higher-value buyers

Instead of

Change

One product

Widen the Product condition to a category or a list

90 days

Any Purchase date window that matches the promotion cycle

Everyone who bought

Add Amount spent to reach only higher-value buyers

Migration note. Rewritten from Segmentation > User exercises > Configure campaign which will find members who have bought chocolate the last 90 days. The original showed the criteria only as a screenshot; the attributes are now in the table above.

Find customers who bought a specific product

What you’ll build

Segment criteria

Steps

Start a new campaign

Add a Member Segment block and configure the Product attribute

Add the Purchase date window

Add a Channel block and connect it to the Member Segment block

Run the campaign

Variations

​What you’ll build

​Segment criteria

​Steps

​Start a new campaign

​Add a Member Segment block and configure the Product attribute

​Add the Purchase date window

​Add a Channel block and connect it to the Member Segment block

​Run the campaign

​Variations

​Related

What you’ll build

Segment criteria

Steps

Start a new campaign

Add a Member Segment block and configure the Product attribute

Add the Purchase date window

Add a Channel block and connect it to the Member Segment block

Run the campaign

Variations

Related