Bonus types

The bonus type decides how the extra bonus is worked out. It also decides which fields the Activity behaviour tab shows. You pick it in Select bonus type, on the Activity details tab of the bonus form in Lobyco Nexus.

​

At a glance

​

Product Bonus

A Product Bonus gives extra bonus on the products you list. For each product, you set either a percentage of its price or a fixed amount. On Activity behaviour, tick With bonus percentage, With fixed bonus, or both. Each one opens an upload field for its own file. Each file is a .csv file with no header row. Put one product on each line: the product’s EAN or UPC, a semicolon, then its bonus value. Use a dot for decimals.

• In the With bonus percentage file, the value is a percentage from 0 to 100. 5701234567890;10 gives 10% of the product’s price as bonus.
• In the With fixed bonus file, the value is an amount. 5701234567890;2.50 gives 2.50 of bonus for the product.

List each product only once, and never in both files. A product only ever gets one Product Bonus. If a product has a Product Bonus for its store and another for its chain, the customer gets the store one. Nexus won’t save or publish a Product Bonus that overlaps one that’s already published. Two bonuses overlap when they give a different bonus on the same product, in the same chain or store, at the same time. Drafts don’t count, so two drafts can overlap until you publish one of them. For example, you upload a percentage file with a new coffee at 10%, and run it for two weeks in one chain. A customer who buys the coffee there for 40.00 earns 4.00 of extra bonus.

​

Basket Bonus

A Basket Bonus gives extra bonus on the whole basket. The Basket Bonus fields, with Exclude selected products chosen The basket is worked out on what the customer paid for the products that count, after discounts. Several basket bonuses can apply to the same purchase, and each one adds its own bonus. For example, you set 5% with a minimum basket of 50.00. A customer pays 80.00, after discounts, and earns 4.00 of extra bonus. A customer who pays 45.00 earns nothing from this bonus.

​

Local Bonus

A Local Bonus gives a percentage of what the customer pays, product by product. It’s the only type you can run with No end date, on Activity details. Custom Setup gives the customer bonus worth the difference when they pay more for a product than its price in a reference store. It only works once Lobyco has set up a reference store for your organisation. Several local bonuses can apply to the same product, and each one adds its own bonus. For example, you run a 2% Local Bonus with no end date in one chain, excluding tobacco. A customer who pays 100.00 there, 20.00 of it on tobacco, earns 1.60 of extra bonus.

​

Multiplier Bonus

A Multiplier Bonus multiplies the customer’s base earn while it runs. On Activity behaviour, pick a Multiplier from 2x to 10x. The multiplied rate replaces the base earn. It isn’t added on top. Products that don’t earn base earn don’t earn the multiplier either. It’s worked out on what the customer paid, after discounts. When more than one Multiplier Bonus applies to a purchase, the customer gets the highest multiplier. They don’t add up. For example, your base earn is 1%. You run a 2x Multiplier Bonus on Saturdays in October. A customer who pays 60.00 on a Saturday earns 1.20 instead of 0.60.

​

Redemption Bonus

A Redemption Bonus adds a percentage of the bonus balance each customer already has, on one date. It isn’t tied to purchases, so it has no chains, stores, week days or hours. The extra bonus is added at the end of the redemption start date, based on the balance the customer has then. Any of the extra bonus they haven’t spent by the end of the redemption expire date expires. For example, you set 10%, starting on 8 March and expiring on 10 March. A customer with a balance of 150.00 gets 15.00 extra at the end of 8 March. They have until the end of 10 March to spend it.

​

Fields shared across bonus types

Every type except Redemption Bonus also has Chain(s) or Store(s), Select week days, the From / To hours, and an optional Redemption start date and Redemption expire date. Those two dates set when customers can start spending the bonus they earn, and when it expires. Every type has Segmentation. Create a bonus explains each of these fields. On a Redemption Bonus, the two redemption dates are required, and they work as Redemption Bonus describes.

​

Related

• Create a bonus — the whole form, tab by tab.
• Edit, unpublish or reuse a bonus — what you can still change once a bonus is live, including its product files.
• Bonuses — how a bonus activity differs from base earn.