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Customer Feedback captures what a customer thought of a shopping trip. Every entry is tied to a receipt, which is what links the rating back to a store, a chain and a moment in time.

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What an entry contains

You can identify a store either by ID or by name, and the service resolves the chain for you. That matters when feedback arrives from a channel that only knows the store’s display name.

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Lifecycle

Feedback is a draft until it is completed. A customer can create an entry, change their mind, and finalise it later; only completed feedback is meaningful for analysis. Entries can also be deleted where a customer or a support process requires it. Use the feedback state (Open or Closed) when you need to know whether an entry is still editable without pulling the whole record.

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Reporting

Two report shapes are available, and the service picks the granularity from the period you request. Pre-generated reports can also be uploaded to blob storage when an external system needs to collect them rather than call the API.

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Predefined options

Options are configured per chain, and each can be tied to a rating range — so a low score can offer different choices than a high one. Fetch the options for the customer’s chain before rendering the form; do not hard-code them.

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API reference

Endpoint documentation for this service: Customer Feedback.
Last modified on August 12, 2026