Events - Lobyco Help center

Lobyco publishes an event when something happens to a campaign, an offer, a coupon, a challenge, a purchase or a customer. The catalogues on this page hold the JSON Schema definitions of those payloads, in draft 2020-12, one catalogue per publishing service. Your endpoint receives the events through the OutboundAPI connection.

Catalogues

Catalogue	Scope	Publishing service
Campaign events	Definition	Nexus
Offer events	Definition	Promotion Platform
Coupon events	Customer	Promotion Platform
Challenge events	Definition	Challenges
Card events	Customer	Challenges
Purchase events	Customer	Purchase
Customer events	Customer	Members
Consent events	Customer	Consent
Loyalty card events	Customer	Members

A definition event describes the thing itself and carries no CustomerId. A customer event describes something that happened to one customer and always carries one. Field definitions follow the request and response models of the matching endpoints in the API Reference. There are no catalogues yet for games or bonus.

Campaigns, offers, coupons and challenges

Campaign events

3 events, a campaign is created, changed or deleted.

Offer events

5 events, the offer definition lifecycle.

Coupon events

6 events, a customer’s coupon lifecycle.

Challenge events

5 events, the challenge definition lifecycle.

Card events

4 events, a customer’s challenge card lifecycle.

Purchases and customers

Purchase events

1 event, a purchase loaded into Lobyco.

Customer events

4 events, a customer is created, signs up, changes their profile or is deleted.

Consent events

5 events, a customer accepts, rejects or withdraws a consent.

Loyalty card events

4 events, a customer’s loyalty card lifecycle.

Last modified on October 9, 2026

​Catalogues

​Campaigns, offers, coupons and challenges