Communication - com_* - Lobyco Help center

The Communication package contains data related to outbound customer communications, including how activities are targeted, delivered and interacted with. It serves as the foundation for analysing which customers were targeted, which messages were delivered and how customers engaged across channels. This package covers the following communication types: Email, Push, Prompt, Feed and Banner.

Scope

This package includes:

Activity definitions (name, type, and content configuration)
Audience targeting references per activity
Customer-level allocations (who was targeted or scheduled for delivery)
Delivery and interaction events (i.e. Delivered, NotDelivered, Clicked, Opened, Complained, Unsubscribed)

It does not include detailed segmentation rule logic, internal flow configuration or external provider-specific configuration.

Key Principle

The Communication package represents how customers are targeted and how they interact with outbound communications across channels.

Activities — `com_activities`

Definition

Property	Type	Description
Id	long	Internal Id of the activity
Name	string	Name of the activity
Type	string	Type of activity (e.g. Email, Push, Prompt, Feed, Banner)
Status	string	Status of the activity (e.g. Active, Draft)
StartDate	timestamp	Start date of the activity
EndDate	timestamp	End date of the activity. After passing this date, the activity becomes expired
SegmentationType	string	Segmentation type of the activity (e.g. Standard, Triggered - by a customer segment or by an event in the Orchestration platform)
Content	string	Content configuration of the activity. Represents a JSON object with various informations on how the activity is displayed or delivered
CreatedAt	timestamp	Creation date of the activity
CreatedBy	string	Author name of the activity
LastUpdatedAt	timestamp	Date of the last update of the activity
LastUpdatedBy	string	User name that performed the last update
SubType	string	Subtype of the specific Activity type (e.g. Inspiration, GreenNews subtypes for Feed Activity Type)
AnalyticsId	string	Analytics id associated with the activity
ExternalId	string	External id associated with the activity
Priority	int	Priority of an activity. Usually used for sorting the content

Sample data

Id	Name	Type	Status	StartDate	EndDate	SegmentationType	Content	CreatedAt	CreatedBy	LastUpdatedAt	LastUpdatedBy	SubType	AnalyticsId	ExternalId	Priority
1001	Spring Campaign	Email	Active	2026‑03‑01 00:00:00	2026‑03‑31 23:59:59	Standard	Spring discounts	2026‑02‑01 10:00:00	Mary	2026‑02‑15 14:30:00	Jane	Inspiration	002	017	2
1002	Winter Feed	Feed	Draft	2026‑02‑01 00:00:00	2026‑04‑01 20:00:00	Triggered	Winter rewards	2026‑01‑20 09:15:00	Sarah	2026‑02‑10 16:45:00	Diane	GreenNews	072	026	3
1003	Summer Drive	Banner	Active	2026‑01‑10 00:00:00	2026‑06‑30 23:59:59	Standard	Summer discounts	2026‑01‑05 08:00:00	Jane	2026‑03‑01 12:00:00	Sarah	Inspiration	077	038	1

Allocations — `com_activity_allocations`

Definition

Property	Type	Description
Id	long	Internal id of the allocation
ActivityId	long	Id of the activity
CustomerId	string	Id of the customer that received an allocation in scope of the activity
CustomerProperties	string	Customer properties used for personalization of the content. Represents a JSON object with customer-related data coming through customer segments or orchestration events
CreatedAt	timestamp	Creation date of the activity allocation
ExecutionId	string	Internal execution id of the orchestration run. It’s generated by Turboflow on a flow run or internally by the Communication service if it’s a standard segmented activity
Type	string	Type of activity (e.g. Email, Push, Prompt, Feed, Banner)

Sample data

Id	ActivityId	CustomerId	CustomerProperties	CreatedAt	ExecutionId	Type
1001	1051	001	”gender”:“F”,“age”:32	2026‑03‑01 09:15:00	027	Feed
1002	1032	042	”gender”:“M”,“age”:45	2026‑02‑20 14:40:00	028	Email
1003	1083	043	”gender”:“F”,“age”:29	2026‑01‑18 07:25:00	001	Push

Audiences — `com_activity_audiences`

Definition

Property	Type	Description
Id	long	Internal autogenerated id
ActivityId	long	Internal id of the activity
AudienceId	string	Id of the audience that is used to target an activity
Type	string	Type of activity (e.g. Email, Push, Prompt, Feed, Banner)

Sample data

Id	ActivityId	AudienceId	Type
1001	1041	065	Banner
1002	1052	058	Feed
1003	1033	037	Prompt

Events — `com_activity_events`

Definition

Property	Type	Description
Id	long	Internal id of the event
ActivityId	long	Internal id of the activity
CustomerId	string	Id of the customer that initiated the event
EventType	string	Type of event (e.g. Delivered, NotDelivered, Clicked, Opened, Complained, Unsubscribed)
EventTimestamp	timestamp	Time when the event occurred
Payload	string	Raw JSON retrieved from external providers
ExternalId	string	Idempotency key used to not double events. Usually comes from external providers
ExecutionId	string	Internal execution id of the orchestration run. Generated by the Turboflow flow or by the Communication service (only for an activity of Standard type)

Sample data

Id	ActivityId	CustomerId	EventType	EventTimestamp	Payload	ExternalId	ExecutionId
1001	1061	041	Opened	2026‑03‑01 09:12:00	”source”:“provider1”	061	071
1002	1062	042	Clicked	2026‑02‑20 14:45:33	”source”:“provider2”	042	082
1003	1043	063	Delivered	2026‑01‑18 07:30:10	”source”:“provider1”	043	023

Chain Scopes — `com_activity_chain_scopes`

Definition

Property	Type	Description
Id	long	Internal autogenerated id
ActivityId	long	Internal id of the activity
ChainId	string	Chain identifier

Sample data

Id	ActivityId	ChainId
1001	1061	041
1002	1062	042
1003	1043	063

Store Scopes — `com_activity_store_scopes`

Definition

Property	Type	Description
Id	long	Internal autogenerated id
ActivityId	long	Internal id of the activity
StoreId	string	Store identifier

Sample data

Id	ActivityId	StoreId
1001	1061	051
1002	1062	052
1003	1043	073

Interactions — `com_activity_interactions`

Definition

Property	Type	Description
Id	long	Internal autogenerated id
ActivityId	long	Internal id of the activity
CustomerId	string	Customer identifier. It’s used to match interactions with an activity for a customer
ExecutionId	string	Internal execution id of the orchestration run. It’s generated by the Turboflow on a flow run, or internally by the Communication service if it’s a standard segmented activity
InteractionType	string	Type of the recorded interaction. It’s available only for Prompt Activity type and can be Accepted, Declined or Closed
CreatedAt	timestamp	Timestamp when the customer interacted with an activity

Sample data

Id	ActivityId	CustomerId	ExecutionId	InteractionType	CreatedAt
1001	1061	031	001	Accepted	2026-03-01 10:15:00
1002	1062	052	022	Declined	2026-03-01 10:20:00
1003	1043	093	013	Closed	2026-03-01 10:25:00

​Scope

​Key Principle

​Activities — com_activities

​Definition

​Sample data

​Allocations — com_activity_allocations

​Definition

​Sample data

​Audiences — com_activity_audiences

​Definition

​Sample data

​Events — com_activity_events

​Definition

​Sample data

​Chain Scopes — com_activity_chain_scopes

​Definition

​Sample data

​Store Scopes — com_activity_store_scopes

​Definition

​Sample data

​Interactions — com_activity_interactions

​Definition

​Sample data

Scope

Key Principle

Activities — `com_activities`

Definition

Sample data

Allocations — `com_activity_allocations`

Definition

Sample data

Audiences — `com_activity_audiences`

Definition

Sample data

Events — `com_activity_events`

Definition

Sample data

Chain Scopes — `com_activity_chain_scopes`

Definition

Sample data

Store Scopes — `com_activity_store_scopes`

Definition

Sample data

Interactions — `com_activity_interactions`

Definition

Sample data