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Master data is the first integration to get right. A long list of Lobyco services will not function until it is in place, because they all reference your articles, products, stores and transactions. There are four areas.

Article data

The Product Catalog service manages articles — creating, updating and retrieving them. Article information is store-specific as well as general, so the store identifier matters: sale prices differ between stores and chains. For retrieval you can look up a single article by store and article identifier, or run a configurable search across a set of articles, narrowing by store, by an optional set of article identifiers, and by whether you want only articles sold via displayed barcodes or those available through a catalogue such as pastry.

Import scenarios

All three upsert the records they carry.

Product data

The same service stores core product properties that apply across all stores. If store-level pricing is not part of your integration, product data alone may be enough. A product record holds its unique identifier and name, EAN numbers, images, brand, suppliers, and any additional attributes you need. Products are stored in a hierarchical tree, grouping related products under common parent categories — broad classifications down to specific items. That structure is what makes category-based promotions possible.

Purchase data

Send checkout transactions to Lobyco to allocate benefits and generate digital receipts. The rules, validation and integration options are covered in Transaction Data.

Store data

The Store service handles retail chains and individual stores: identifiers, names, contact details, physical location, operational status and opening hours. Chain data carries the branding that unifies stores under one identity — logos, colours and identifiers. Chains must exist before the stores that reference them. Both can be imported in bulk or maintained individually.
Fields, import modes, validation rules and the order to run imports in are covered in Importing store and chain data.

Detailed import guides

API reference

Endpoint documentation: Retail Master Data and Data Import.
Last modified on October 19, 2026