> ## Documentation Index
> Fetch the complete documentation index at: https://help.lobyco.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email as a native communication activity

> Create, personalise and orchestrate emails directly within campaigns.

*12 March 2026 · Communications*

**Email** is now a native communication activity. You can create, personalise and orchestrate emails directly within campaigns.

## What's new

* **Create emails** using a drag-and-drop email editor
* **Personalise content** with customer data via segmentation and orchestration
* **Reuse content** with email templates and saved rows
* **Orchestrate emails** alongside offers, games, challenges, bonuses and other activities
* **Consent-aware targeting** to ensure emails are sent only to customers who have opted in

Email activities can be created from scratch or from templates. They can be used both in **campaigns** and in **orchestration flows**, so teams manage cross-channel communication from a single place.

[Read the Email activity and Email editor documentation](https://help.lobyco.com/business-documentation/communication/email)

![The Email activity card, a flow with a Member Segment, an Enrich block and an Email block, and the Create Email Activity dialog with From Scratch and From Template](https://mintcdn.com/lobyco-4c9fb3ad/8XKQyo6M7ttG0QMR/images/release-notes/2026-03-12-email-as-a-native-communication-activity-01.png?fit=max\&auto=format\&n=8XKQyo6M7ttG0QMR\&q=85\&s=9d0b04a2dfe90b337560d2460c8367aa)


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