> ## Documentation Index > Fetch the complete documentation index at: https://help.lobyco.com/llms.txt > Use this file to discover all available pages before exploring further. # Business Health overview > The six loyalty numbers on Insights → Overview, what each one measures, and the running and upcoming campaigns listed under them. **Insights → Overview** shows six key numbers for your loyalty programme, each compared with the same period last year. Under them, the **Activity Centre** lists the campaigns that are running now and the ones coming up. The numbers cover the last 30 days. They update once a day, up to and including yesterday. ## At a glance A loyalty customer is a customer who's enrolled in your loyalty programme. | Card | What it measures | | - | - | | [Loyalty Sales](#loyalty-sales) | What loyalty customers spent | | [Loyalty Sales Share](#loyalty-sales-share) | Loyalty customers' share of all your sales | | [Loyalty Investment Share](#loyalty-investment-share) | How much of loyalty sales went back to customers as benefits | | [Active Loyalty Customer](#active-loyalty-customer) | How many loyalty customers are active on an average day | | [Active Loyalty Customer Share](#active-loyalty-customer-share) | The share of your loyalty customers who are active | | [Revenue Per Loyalty Customer](#revenue-per-loyalty-customer) | What an active loyalty customer spends on average | ## Reading a card Each card has the same parts. | Part | What it shows | | - | - | | Name and description | The number's name, with a one-line description under it. | | Main number | The value for the last 30 days. Money is shown in your currency, and shares as a percentage. | | Change | How much the main number changed since the same day last year, as a percentage. It shows 0% when there's no figure for last year. | | Chart | The last 180 days, with one point every 30 days. The **This year** line is the current figures. The **Last year** line is the same days a year earlier, and only shows when Lobyco has figures for them. | When Lobyco doesn't get the data a card needs, the card shows **No Data Available** instead of a number and a chart. ![The Business Health section on Insights, Overview, under the line Business and loyalty metrics. Updated on a daily basis up until yesterday. Main metrics are for the last 30 days. Six cards sit in two rows: Loyalty Sales 175,824 LEI, Loyalty Sales Share 100%, Loyalty Investment Share 41%, Active Loyalty Customer 32, Active Loyalty Customer Share 0% and Revenue Per Loyalty Customer 378 LEI. Each card has its description under its name, 0% vs same period last year, a This year and Last year key, and a chart from 21 Apr to 18 Oct.](https://mintcdn.com/lobyco-4c9fb3ad/WYxSmfbwe1zr5xYw/images/measure-01-business-health-cards.png?fit=max\&auto=format\&n=WYxSmfbwe1zr5xYw\&q=85\&s=2824863b96ee0af53ceec7fd75018e7c) *The six Business Health cards* ## Loyalty Sales The screen describes it as *Total sales generated by loyalty customers*. It's what loyalty customers paid for their purchases in the last 30 days. It counts the whole basket, not only the part with a discount or reward. Discounts are already taken off. Bonus a customer spends on a purchase counts as part of the sale. Bonus they earn on it doesn't. Purchases by anonymous shoppers don't count. ## Loyalty Sales Share The screen describes it as *Total share of sales generated by loyalty customers*. It's Loyalty Sales as a percentage of all the sales in your stores over the last 30 days. A higher share means more of your revenue comes from loyalty customers. Lobyco can only work it out when it gets your sales to anonymous shoppers too. If Lobyco doesn't get them, the card shows **No Data Available**. ## Loyalty Investment Share The screen describes it as *Total share of loyalty customer benefits relative to loyalty sales*. It's how much of Loyalty Sales went back to loyalty customers as benefits, as a percentage. The benefits are the discounts only loyalty customers get, such as personal offers and app offers, plus the bonus they earned in the last 30 days. Marketing and running costs aren't included. Use it to keep an eye on what your programme costs. * If the share rises, your rewards and discounts are getting more expensive. A bigger part of each loyalty sale goes back to customers. * If the share falls, your programme may not be attractive enough to keep customers engaged. Lobyco needs the coupons used in each purchase to work it out. If those coupons aren't sent with your purchase data, the card shows **No Data Available**. ## Active Loyalty Customer The screen describes it as *Average loyalty customers (with purchase last 7 day)*. A loyalty customer counts as active on a given day if they bought something in the 7 days before it. The card shows the average of those daily counts over the last 30 days. It isn't the number of different customers who bought something in those 30 days. ## Active Loyalty Customer Share The screen describes it as *Total share of active loyalty customers from all loyalty customers*. It's the active loyalty customers as a percentage of all your loyalty customers, over the last 30 days. It shows how engaged customers are inside your programme. It doesn't compare loyalty customers with everyone who shops in your stores. ## Revenue Per Loyalty Customer The screen describes it as *Average revenue per active loyalty customer*. It's what an active loyalty customer spends on average in the last 30 days. Lobyco works it out as the average basket value times how often they buy. It covers active loyalty customers only, not all your loyalty customers. ## Activity Centre The **Activity Centre** under the cards lists your campaigns in two columns. | Column | What it lists | | - | - | | **Running** | The campaigns that are active now. | | **Upcoming** | The campaigns that are scheduled to start later. | Draft and expired campaigns don't appear here. Each row shows a campaign's name and its start and end dates. Select the arrow at the end of a row to open that campaign. Each column shows 4 campaigns at a time, with page controls under it when there are more. When nothing is scheduled, **Upcoming** shows **No Data Available**. ![The Activity Centre under the Business Health cards, with the line Stay informed about alerts, notifications, and quick actions. The Running column, marked Active, shows the campaign Birthday Automation, 01/01/2026 - 31/12/2026, with an arrow at the end of its row. Under it are Items per page: 4, 5 — 5 of 5, and the page controls. This is the last page of the Running list, so it holds one campaign. The Upcoming column, marked Scheduled, shows No Data Available and There are no upcoming campaigns.](https://mintcdn.com/lobyco-4c9fb3ad/WYxSmfbwe1zr5xYw/images/measure-02-activity-centre.png?fit=max\&auto=format\&n=WYxSmfbwe1zr5xYw\&q=85\&s=ce7a582cfa6b7ba2b0a42af16b264898) *The Activity Centre, with a running campaign* ## Related * [Promotion insights](/business-documentation/measure/promotion-insights) — what your loyalty investment brought in for each campaign, and how customers engaged with its activities. * [Ask AI Genie](/business-documentation/ai-tools/ask-ai-genie) — ask your own questions about the same loyalty data, in plain language. * [Find and manage campaigns](/business-documentation/campaigns/find-and-manage-campaigns) — the full campaign list, including drafts and expired campaigns. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.