> ## Documentation Index
> Fetch the complete documentation index at: https://help.lobyco.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Offer types
> Every offer type the portal offers, how coupons are allocated for it, and whether the customer has to activate.
The **Type** field in the Details panel decides where an offer is shown and how a customer comes to have it. Most other settings behave the same across types — the real difference is **allocation**.
You only see the types enabled in your system. Custom types can be added to support scenarios such as showing offers with a different design, so your environment may include types not listed here.
Changing **Type** on an offer that already has rules resets them. The portal asks first: *"Changing offer type will reset rules."*
## The three allocation models
| Allocation | What it means |
| ---------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Direct – offer** | Coupons are allocated when the offer is created. Coupon validity matches the offer dates. |
| **Direct – two steps** | Coupons are allocated in a second step, and can be valid for a shorter period than the offer. |
| **Reward** | Another product — a game, a challenge, or an orchestration flow — allocates coupons inside this offer. Coupons can be valid for a shorter period than the offer. |
## Standard types
| Offer type | Description | Allocation | Activation |
| ----------------------- | ------------------------------------------------------------------------------------------------------------------------------- | ------------------ | ---------------------------- |
| **App Coupon** | General offer available to all customers. | Direct – offer | *Pre-activated* flag applies |
| **Challenge** | Offer used as a reward for a challenge. | Reward | *Pre-activated* flag applies |
| **Game** | Offer used as a reward for a game. | Reward | Always pre-activated |
| **Member Offer** | Offer allocated to a list of customers, with its own design in the app. | Direct – offer | *Pre-activated* flag applies |
| **Personal Offer** | Offer allocated dynamically based on purchase history. The offer is created first, then coupons are allocated in a second step. | Direct – two steps | Needs activation |
| **Segmented App Offer** | Offer segmented to a specific list of customers. | Direct – offer | Needs activation |
## Custom types
| Offer type | Description | Allocation | Activation |
| -------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------- | ---------------------------- |
| **Base Bonus** | A base percentage bonus on top of every purchase. More configurable than the standard base earn bonus — you can include or exclude products and categories and set stacking rules. Should always be pre-activated, and we recommend not showing it in the app as an offer card. | Direct – offer | *Pre-activated* flag applies |
| **Gift** | The default choice for orchestration. Allocated through business logic on the orchestration canvas. | Reward | *Pre-activated* flag applies |
| **Liquor** | Shown like an App Coupon, with additional legal notice. | Direct – offer | *Pre-activated* flag applies |
| **Preferred Store** | Available to customers based on their preferred store selection. Specific to the store and its audience. | Direct – offer | *Pre-activated* flag applies |
| **Stickers Offer** | Reward for a sticker campaign — customers collect stickers to exchange for rewards. | Reward | Always pre-activated |
| **Fuel - Standard** | A fuel discount, available to all customers and ready to use. | Direct – offer | *Pre-activated* flag applies |
| **Fuel - Triggered** | A triggered fuel discount, used as a game or challenge reward or in a custom orchestration flow. | Reward | *Pre-activated* flag applies |
## Deprecated types
| Offer type | Use instead |
| ----------------------- | --------------------------------------- |
| **Stamp Card** | Challenge |
| **Voucher - Standard** | Another offer type with a Bonus benefit |
| **Voucher - Triggered** | Another offer type with a Bonus benefit |
## Types not yet described
The portal defines these types, but this page has no description for them yet. They need a product owner's wording before they are documented — the entries below are placeholders, not guidance.
| Offer type | Status |
| ------------------ | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Relevant Offer** | Undocumented. Needs a description, allocation model and activation behaviour. |
| **Super Coupon** | Undocumented. Needs a description, allocation model and activation behaviour. |
| **Mix\&Match** | Undocumented as an *offer type*. Not to be confused with the **Mix & Match** *discount type*, which is covered in [Discount types](/business-documentation/activities/offers/discount-types). |
Two separate entries in the portal both display as **Personal Offer**. Only one is described above; which is which needs confirming before this page can be relied on.
**Where:** Campaigns → a campaign → **Orchestration** → an **Offer** block → **Details** → **Type**
**Must show:** The full list of types available in the environment. Worth capturing where as many types as possible are enabled.
**Why this shot:** Lets a reader match what they see against this page — and would settle which types actually exist.
*Placeholder — replace with the image once captured. 1440px, light theme, test data only.*