> ## Documentation Index
> Fetch the complete documentation index at: https://help.lobyco.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Offers

> Discounts and rewards targeted at a segment.

An offer defines a benefit and the conditions for getting it. Coupons are the customer-level instances of an offer, and they are what gets redeemed at checkout.

<Columns cols={2}>
  <Card title="Overview" href="/business-documentation/activities/offers/overview">
    Offers, coupons and discounts — what each one is and how they relate.
  </Card>

  <Card title="Create an offer" href="/business-documentation/activities/offers/create-an-offer">
    Every section of the offer form, in the order you meet it.
  </Card>

  <Card title="Discount types reference" href="/business-documentation/activities/offers/discount-types-reference">
    The seven discount models, what each supports, and worked examples.
  </Card>

  <Card title="Why isn't a customer's coupon working?" href="/business-documentation/activities/offers/why-isnt-a-customers-coupon-working">
    Check one customer's coupons and work out why a discount wasn't applied.
  </Card>
</Columns>

## Looking for examples?

For offers built end to end — what to configure and why — see [Offer examples: what you can build](/business-documentation/use-cases/offer-examples-what-you-can-build) in Use Cases.