> ## Documentation Index
> Fetch the complete documentation index at: https://help.lobyco.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Loyalty & Membership

> Customer records and consent management.

The membership services own the customer record — the identity that every purchase, coupon and bonus balance attaches to — and the consents that govern what you may do with customer data.

<Columns cols={2}>
  <Card title="Members" icon="user" href="/api-reference/loyalty-and-membership/members">
    Create, read and update customer records.
  </Card>

  <Card title="Consent" icon="file-signature" href="/api-reference/loyalty-and-membership/consent">
    Record and query customer consents.
  </Card>
</Columns>

Customer identification at the till is covered in [Registering at POS](/integration/pos-point-of-sale-integrations/registering-at-pos).